Market Intelligence & Feasibility Studies
We believe to ensure survival, businesses need to plan and anticipate the future enabling them to better prepare for events that could happen. We focus on the wider business and marketing environment within which your organisation operates, providing you with information that will allow you to make effective decisions.
It is no longer appropriate to use the classic approach of trend analysis using moving averages to forecast as this assumes that business will continue in a similar fashion to the past. Unfortunately the future is not so predictable when you need to think five, ten or more years ahead. We help build a picture of your industry in the future so that you can anticipate and plan for change.
We look at the political, economic, social, cultural and technological factors influencing your industry and conduct a thorough strengths and weaknesses assessment of your business. We will put the information into context and use it in your business development strategy. You will gain information on what is happening in your business environment, what are the opportunities and threats, and what are your capabilities to match them.
Our market research intelligence has the capability to assist organisations from various levels of the supply chain to profit from our knowledge.
Working with SME’s, major quoted companies and family businesses, we recognise that SMEs and large businesses often have different concerns and issues. Small and medium sized businesses often lack the staff and the budgets to launch the full blown marketing campaigns available to larger organisations. At the same time their information needs are just as relevant and important – if not more so as many SMEs are vulnerable to attack from their larger competitors who do have the research budgets for global market intelligence.
With a key focus on emerging markets we have acquired invaluable expertise in penetrating the market place and providing the marketing intelligence that your business needs in order to grow. We have experienced researchers and consultants that work with companies in identifying their business’ key drivers, improving their processes, implementing best practices or collecting and using market data.
If you are seeking corporate finance for a large or potentially high-risk project, you will need a study of feasibility for one or more solutions with cost projections. We can help you assess the options and develop a financially secure business case on which to proceed.
Our experts will conduct a methodical and meticulous feasibility study of your venture and identify its potential, the various possible alternatives and assess the problems and risks.